Experience and Education

I am a CX and AI Content Strategist specializing in building the connective tissue between complex product data and intuitive user experiences. By combining deep editorial expertise with prompt engineering and modular content design, I help brands like Coinbase and AT&T transform raw model power into reliable, scalable product journeys.

I also create content for websites, advertisements, social media, and blogs. I have worked collaboratively with companies to reposition them in their field. Through research, interviews, storyboards, and the creation of marketing decks, I align the brand voice with the company’s desired future direction.

I have a Master of Arts degree from New York University in Fashion History and a Bachelor of Arts degree from Empire State College in Social History, with a minor in Creative Writing. My background as a historian allows me to see the world through an analytical lens, and make connections to a person, place, or thing through narrative.

Before transitioning into strategy, I refined my interpersonal and problem-solving skills as a retail manager in a high-touch customer service Tea Shop. This background allows me to approach every project with deep empathy, enabling me to identify friction points and relate authentically to diverse audiences. By carefully tuning into the nuances and tone of my clients and colleagues, I develop bespoke solutions that address specific needs rather than offering generic fixes. I pride myself on lacing humor into my professional interactions to build genuine rapport, while remaining firmly committed to the integrity of Brand Voice and the precision of Style Guides.

My experience as an archivist and a curator allowed me to hone my organizational and narrative skills. I studied and arranged material objects in a way that told a story, transcending the written word, and connecting people across the distance of time and space.