Experience and Education
For over six years, I’ve worked as a UX writer and copywriter, with content strategy and email marketing experience. When I create content and flows, I want users to forget they’re interacting with a digital user interface. I want the experience to be seamless, as if they’re connecting with a knowledgeable and friendly person. Before I write a word or optimize flow, I ask myself:
Who is the user and what motivates them?
What is the user trying to accomplish and how can I help them?
What questions or concerns will the user have and how can I address them?
How can I gain the user’s trust and create a positive experience?
How can I share important info and reassure the user without overwhelming them?
How can I make this experience accessible?
I also create content for websites, advertisements, social media, and blogs. I have worked collaboratively with companies to reposition them in their field. Through research, interviews, storyboards, and the creation of marketing decks, I align the brand voice with the company’s desired future direction.
I have a Master of Arts degree from New York University in Fashion History and a Bachelor of Arts degree from Empire State College in Social History, with a minor in Creative Writing. My background as a historian allows me to see the world through an analytical lens, and make connections to a person, place, or thing through narrative.
Before I became a writer, I worked as a retail manager for a tea shop, a fashion archivist, and a curator. My background in customer service sharpened my interpersonal and problem-solving skills. I’m adept at listening to people and relating to them. When I work with clients or colleagues, I tune into their personalities and offer solutions to problems in a tailor-made tone. I prefer to lace humor into most of my interactions, but I always adhere to Brand Voice and Style Guides, first and foremost.
My experience as an archivist and a curator allowed me to hone my organizational and narrative skills. I studied and arranged material objects in a way that told a story, transcending the written word, and connecting people across the distance of time and space.
