Email campaigns for the 2022 Catskill Environmental Research & Monitoring Conference
For this series of email campaigns, my goal was to get participants excited about joining the conference, ensure sign-up ease, and increase participation. The campaign was a success, and participation increased by over 27%.
Past email designs were a wall of text, so I tossed out those templates. I built email designs that increased flow and engagement.
I photographed many of the campaign photos during my hikes in the Catskill Mountains and created accompanying graphics and videos.
I created concise and value-driven content, focusing on what the audience would get out of the experience. I designed the layout to draw the eye through the email body, from top to bottom.